Naked Instinct: Designing against the machine

Latest — 31 Mar 2026

What turpentine teaches us about artificial intelligence

The real question about artificial intelligence asks what you built before you added the fuel, whether what you have put together has been designed for the kind of performance the fuel makes possible.

More issues

Remote: terms of distributed collaboration

Remote work renegotiated how work happens, but the language hasn’t kept pace. The same term now describes fundamentally different arrangements. This classification brings clarity to what ‘remote’ means, for companies, talent and platforms alike.

What movement teaches us about clarity

Most mornings I leave the house with my mind already three conversations ahead. Then, around twenty minutes in, things shift. On walking, designed environments and the spaces where thinking happens.

Your AI can see you now. It still doesn’t know your eyes are blue

Something is happening between you and those sensors. AI vision systems create a ‘look space’ where processing happens before meaning-making. What we design there determines how this domain develops. The questions we ask now shape what becomes possible.

From Heathrow to Gibraltar: architecting pandemic infrastructure at a human scale

Joining an expert team responding to the COVID pandemic, I discovered something unexpected while evolving the NHS Pass for 47M people: trust isn’t built through security features. It’s designed through visible transparency. Making privacy tangible proved transformative

About

Naked Instinct

Notes on the theatre of digital experience from the edges of technology

Topics

Feature

Insights